111 Auto Ln
Directions Sparta, TN 38583

  • Sales: (888) 310-1378
  • Service: (888) 314-6061
  • Parts: (888) 375-7060

Locally Family Owned
Operated for Over 20 Years


Click on one of the people below to find out more information.

  • Shane Rogers
    General Manager
    (931) 738-2311

    I was born and raised right here in White County. After completing my college education at Tennessee Tech University majoring in Business, I gladly chose to pursue the auto industry after making the decision to stay in my hometown and county. I enjoy working in the family business under my grandfather and father that have been in business all of their lives, as I too look to be doing also. I have been here at Edd Rogers Valley Ford since 2002 after graduating high school, working part time in parts and service as I pursued my college education. After graduating from college in December 2005, I began working here full time. I have learned many things over the years in this business working in every department in order to learn as much as I can about the automotive business so that I can give our customers the best customer experience and service in their new vehicle purchase from our family operated dealership. I have been the General Manager for Edd Rogers Valley Ford since 2008. Since that time Edd Rogers Valley Ford has continued to assist customers in making the best, educated decision possible for themselves and their family, while creating lifelong relationships with those customers to come back and purchase from us again and again; just as our family has for the past 50 plus years of selling vehicles while listing customer satisfaction as our number one priority.  

  • Bryan Rigney
    Finance/Sales Manager
    (931) 738-2311

  • Diane Finley
    Sales/Fleet Manager
    (931) 738-2311

  • Joe Akridge
    Parts manager
    (931) 738-2311

    I have been a part of a Ford Parts and Service department for over 47 years. In that time I have worked and served dealerships in Tennessee, Alabama, North Carolina, and Kentucky. I have been awarded the Level 3 Master Certified Parts manager since 2007. Throughout my years I have also been awarded the Ford Silver Medallion Parts manager award. I have been serving our customers here at Edd Rogers Valley Ford since 1992.

  • Phillip Flatt
    Service Manager
    (931) 738-2311

  • Pam Sawer
    Accounts payable/Receptionist
    (931) 738-2311

  • Ira Martin
    Internet Sales Consultant
    (931) 738-2311

    I joined the sales team here at Edd Rogers Valley Ford in 2004 and must confess, I have never been more warmly welcomed into any other group of professionals or by a community. I moved here from out of state that same year and was overwhelmed by the kindness from the people I met. I knew I was home. As hard as it is to believe, I found myself hitting the books once again. I never imagined how much there was to learn about all the vehicles Ford Motor Company has to offer! After a lot of hard work and studying, Ford Motor Company rewarded me with Master Certification for Sales Consultant, Internet Sales, and Commercial truck sales. I learned a lot about Ford vehicles and Ford Motor Company! I'm proud to be involved with a true American founded company! I'm blessed to have the knowledge I have gained through this and years of actual experience providing each customer the help they need in deciding which vehicle will best meet the needs for their family or business. I look forward to sharing my experience with the community for years to come, providing you with the information you need to make the right decision on the purchase of your next vehicle. For all of you that have given me the opportunity to earn your business over the years, THANK YOU!

  • B.J. Sullivan
    Internet Sales Consultant
    (931) 738-2311

  • Lynn Rains
    Sales Consultant
    (931) 738-2311

    I have lived in White County for over 25 years. In 2005 I became a member of the Edd Rogers Valley Ford sales team. After receiving all my certifications with Ford, I began selling for the Rogers family. I enjoy serving White County and the surrounding area. All of my customers know that if they need anything, I am here for them for all of their automotive needs. I look forward to meeting and making new friends everyday. Come be a part of our family and let us take care of you.

  • Patty Dillon
    Sales Consultant
    (931) 738-2311

    I got my opportunity here in February 2005 and all my thanks to L.R. West. If not for him seeing something in me; I would have been in another business. Everyone I work with is like family and I also like to think of my customers the same. I don't feel like I go out of my way to do things for them, I just think of it as they are my friends and friends like doing things for each other. I love my job and meeting new people. I am fortunate for this kind of job, it's not often you care about everyone you work with and your customers. Since 2005 I have maintained all of my Ford Master Certifications.

  • James Bush
    Service Adviser
    (931) 738-2311

  • Kenny Copeland
    Senior Certified Technician
    (931) 738-2311

  • Calvin Tramel
    Senior Master Ford Cert. Technician
    (931) 738-2311

  • Chris Green
    Ford Certified Technician
    (931) 738-2311

  • Leonard Simmons
    Ford Certified Lube Technician
    (931) 738-2311

  • Tony Strobe
    Master Detail Technician
    (931) 738-2311